because activewear isn't one size fits all
If you've ever struggled with shorts that ride up, shirts that don't give room for your shoulders, or women's activewear feeling like a shrunken version of menswear. Then you've come to the right place.
A NOTE FROM OUR FOUNDER
Hi, I'm Nina
London 2012 Olympian, Stanford Engineer, and founder of Generation Sport. I know first-hand the impact sports and movement have on confidence, leadership, and connectedness, yet 45% of girls will drop out of sport by the age of 14 due to low body confidence.
Generation was born out of my own experiences as an athlete and woman, struggling to find clothes that fit my body and that celebrated not just what I looked like, but what I could achieve.
I’m building the brand I wish I’d seen as a young girl. One I hope will inspire the next Generation of girls to get in the game and stay in the game.
HOW WE CHANGE THE GAME
Built for women's bodies
We build from scratch with women in our community to solve real problems - no more camel toe, no more wedgies, just great fitting gear
Sized for power
All our pieces are designed with a bit of extra room to support powerful builds - we were tired of pinched armpits and chaffing thighs
Focused on performance
We use high quality materials and construction to guarantee our pieces can keep up with the demands of what moves you
Made with purpose
1% of sales provide sports bras for girls in need and we reinvest our profits to create and facilitate programming with grassroots organizations to keep girls in sport
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