Hi 👋,

I'm Nina, the founder of Generation Sport. And this is our story.

We understand firsthand the power of sport to uplift young women in all areas of life – not just on the field. Sports & movement are a pathway to self-discovery, confidence, lifelong friendships, and personal strength. And for girls, the barriers to staying in the game are steep enough without being distracted by how their clothes makes them look and feel.

Generation Sport is here to change that. Founded by an Olympian and designed by women, our performance-first sportswear is made to fit, flatter, and support powerful athletic builds. Roomier silhouettes for freedom of movement. Strategic seams that flatter, don’t constrict. Chest and arm openings actually tailored for muscular builds. We know what makes us feel comfortable and confident, so we made gear to move with you at the top of your game.

Our mission is to eliminate obstacles to confidence in sport, empowering women to embrace a life of joy, self-expression, health, and community through athletics.

When you feel good, you love to play. 

When you love to play, you’re in the game for life.